“I hate drop shadows.” —Liongoren



Biographical Info:
Name: Avid Liongoren
Email: avidmail@hotmail.com
Location: Philippines
Education: A degree in visual communication. Two days training as a ninja, and one summer of baking.


Film Title: "Pulp Freak Show 1"
Story synopsis: The girl with the monster tummy.
File size: 900KB | Runtime: 15 seconds.
Behind the scenes: "The model was shot with a Coolpix 990. All images were compiled in Flash and exported as an AVI, and later sequenced in Premiere and tweaked in After Effects."


Film Title: "Teen Magazine"
Story synopsis: Happy colors and teeny bop poses.
File size: 1.6MB | Runtime: 30 seconds.
Behind the scenes: "This was made for the local release of "Teen Magazine," which was aired on MTV Asia. The concept was created the same way as "Pulp Freak Show 1."


Film Title: "Roadkills"
Story synopsis: An violent advertorial portray of road kill. Created as an alert, for pedestrians to think twice about jaywalking.
File size: 1.6MB | Runtime: 45 seconds.
Behind the scenes: "I did this for my pedestrian safety thesis. An Asian music channel is picking this up for an advertorial/station ID. For a couple of months all I did was take pictures of road kills. I'd be in the car, or on a bike, and I'd stop to take the splat. The Programs I used were Flash and Premiere."


Film Title: "Pulp plug"
Story synopsis: "Pulp Magazines" first ever commercial aired on MTV Asia to announce their Rock & Roll presence.
File size: 856KB | Runtime: 15 seconds.
Behind the scenes: "It was a quick shoot. Just me, a model, a tripod, a photographer and an afternoon. All images were huge at 2048 x (+), as opposed to
640 x 480. This was an intended measure, so when the stamp filter was applied, I achieved a fine line art with lots of details instead of just blotches of black."


Film Title: "I'm Sorry"
Story synopsis: A geek and his girlfriend, with sweet lyrics combined with happy-dark images.
File size: 11.0MB | Runtime: 3 minutes.
Behind the scenes: "I'm Sorry was shot using a Sony GL1 Mini DV cam. The stop-motion parts were done with the Coolpix 990. The Programs I used were Flash, Premiere and After Effects."

Where does your inspiration come from?
The usual... food. Good food. Cheese pizza and root beer. Alien implanted visions.


How did you get involved in web design?
Work. Evil chickens forced me at gunpoint to learn how to web design back in '97. I worked with Dino, the Bert IS an evil guy; so that's how I was introduced to the web. The Philippines has a very small design industry, to survive one has to be good at everything. So first, I designed for print, then web, and now video.


What are some of the frequent themes in your videos?
It depends on what's required... but usually I want to put in a bit of a story and not just "eye candy."


Most of your videos revolve around Asian culture music. Which are some of the events, television programs, and music bands, you have created art for?
I've created plugs for "Pulp Magazine." "Pulp" is the biggest Philippines' music mag. It's sort of a cross between "Rolling Stones" and "Raygun." For the rest it's best to refer to my video folio page (www.littlerocket.net/avid/video), the list is quite short.


What do you consider the latest online trend among Philippine designers (e.g. colors, themes, animals...)?
It's a worldwide trend I guess... those arrows and techno abstract 3D shapes. Did you notice that most flash intros have great visuals, but cheesy copy that would make you and I cringe. It's like "welcome to my vision" (cue in techno music).... (laughs). Although it's all good.


Do you draw cartoons for your videos? examples?
I do, but none of them have been of commercial use yet.

Have you considered directing a full scale music video?
I have, and will be working on a couple more. My full video debut is "I'm Sorry," a combination of live and stop motion. This music video is heavy on narrative.


Which are your other online projects?
Rocketsheep.net, an online doodle collective. I also have commercial projects there too.


+ interview by Adriana de Barros, about the author

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