“I came, I tried, I lost, I cheated, I won.” —Raz

“Rasmus Blæsbjerg,” don’t even try to pronounce his name in English! Rasmus is known as “r A z” in the design community. He was born in 1974 in Copenhagen inDenmark; having began web designing at an early age with a super-adoration of classic fonts, grunge, girls, Carlos Segura's artwork, which has made his innovating style recognized on the Internet. His online portfolio consists of a personal site at razworld.com, where he shares too much personal info; SLRP.com his Danish agency built on passion, in addition to offering digital excellence in the fields of communication and marketing. r A z’s company’s growing client list includes superheroes.dk, splitfingers.com, vibrashop.com, b-business.dk, haburi.com, among others.

As for tips and tricks when designing, he has advice for 360 designers and viewers, “Don't ever underestimate the power of big color surfaces and a classic fonts. Keep in mind that good output takes time. Always have a lot of stuff/input to work with. Never just sit and stare empty on your monitor, and try to ‘think’ something up. Scan things, draw stuff, use fonts, use color, use filters, take pictures and most important have an idea. Build up, break it down, ‘kill your darlings,’ build up, break it down, ‘kill your darlings,’ build up, break it down. Try to progress in every step, eventually something interesting will appear, and you can work in that direction... Additionally, it might require talent, to get to the last step,” states r A z.