| “…I
explore the glitter and banality of fame
and pop culture.” —Fowler
Anna Fowler was born in 1979 in Bradford,
England; living in this small town she admits
that not much happens there. Even though,
she feels fortunate to live in a city which
is known for another local talent, David
Hockney, and also because Bradford is situated
only 20 minutes from big city Leeds —
where she pursued her studies. In 1998,
she enrolled in an art foundation course
at Bradford College and then in an illustration
course at Stockport College. And only in
2000, did she begin her studies at Leeds
Metropolitan University — graduating
with a BA (Hons.) in Graphic Arts and Design.
Currently, Anna works as a freelance illustrator
for local companies.
From the early age of 15, Anna has been
involved in commercial illustration. She
started with a two-week work experience
at home with her father (a freelance illustrator).
Anna explains, “My dad showed me his
own technique of sketching out the image
in coloured pencil, then markers and gouache
on a plastic surface and a spirit to mix
the colours. It enabled me to create the
fake, airbrushed, ‘too perfect’
look that is often used in advertising imagery.
I don’t like to elaborate too much
as it is a well kept secret between my dad
and I!” Her artwork is indeed catchy,
colourful, and sharp in detail — highlighting
fashionable characters, fast food and tasty
fruits, and a lot more. But before its aesthetics
spellbinds us, we need to “look beyond
style to finding the substance.” Anna’s
work began when she saw “It Girls”
(people known for being famous socialites)
getting out of their limos at a film premier
in London. She thought to herself, “If
they can be stars then so could the friends
I was with at the time.” So she reinvented
and stylized her friends by photographing
and renaming them into characters such as
‘Dolores and Dave.’ And that
is how her work was born. She exhibited
these paintings around bars in Leeds, where
her newly stylized friend ‘Dolores’
made appearances. “My goal was to
show how a normal person could be elevated
to star status having been styled by someone
else. I think it is a hopeless situation,
when so-called ‘stars’ of today
are unable to even dress themselves! In
my paintings, I try to explore the glitter
and banality of fame and popular culture.”
In her food paintings, some solely with
fruits and meals and others of Anna eating;
she creates different moods based on the
color and form of each edible element. A
study of sexuality of the object provided
by classic and contemporary art, and media
imagery. E.g. in “Strawberry-Sucker”
a girl looks straight at us, nibbling and
sucking on a strawberry. The character has
an intense look which reveals innocence
but also sexual desire. In another example,
“Lemon,” shows us a girl biting
down hard on a lemon making her eyes squeeze
fiercely due to the sourness of taste. It
may not be as sexual as the first but it
definitely shows risk and dare. Anna represents
food metaphorically, and in “Burger-n-flies”
she holds no exception. It is an image symbolizing
a lifestyle accessory — fast food,
a cheap and nasty product injected with
value into advertising and marketing. “My
loving interpretations of trashy fast food
turn the most unglamorous of subjects into
things of beauty.” And this occurs
precisely in ads, making things desirable
for the consumer society.
Anna’s present art series focus mainly
on self-portraits. These pieces are intriguing
as they are coincidentally similar to Cindy
Sherman’s technique — i.e. the
artist representing herself as main character
of her photographs. Anna transforms herself
into characters that seem familiar to us
from our daily life, like a school girl
drinking a soda in the afternoon sun, a
preppy rich kid getting out of her Daddy-paid
sports car, and a wannabe girl trying to
dress hip like the other girls. Her scenarios
seem clear and obvious like real instant
photos, and they are prepared that way.
She sometimes takes a quick photo or can
take as long as seven hours to prepare a
shot with props in the right location setting.
And as you look closely into the painting,
the story behind the protagnist seems obvious,
but is it really? “I have produced
my images from a certain point of view,
but here are many layers to my work making
it impossible for me to explain in full,
which is why I paint. As the artist Duchamp
said, ‘50% of the creative act is
up to the viewer, not the artist.’”
She additionally clarifies that Sherman
hasn’t influenced her at all, because
she just recently became acquainted with
the artist’s work. There have been
other people making the same comparison,
although in reality Anna has always loved
dressing up and experimenting with her image
since childhood. When she was growing up,
she even had an obsession with matching
hair ribbons with bows on her knickers,
and this was at the age of five. But, like
many artists influenced from pop culture
and the media (from Anna Fowler to Cindy
Sherman and Andy Warhol), their source of
inspiration explains the parallel tendency
for certain themes and styles. Anna, like
other pop artists, have been inspired by
B-movies and television, film posters, billboard
ads, record sleeves, old postcards, and
other items collected over the years.
“A world within a world” is
what Anna Fowler attempts to do; “I
have created my own little world through
my paintings where everything is just as
I like it… Colourful, kitsch, ironic,
pretty, nostalgic and a bit tragic.”
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