Site
History
Scene360.com was launched on December 1st,
2000, a new addition in the series of Adriana
de Barros’s personal project. The
site was in development for about two years;
the first prototype was designed in 1999
but was never released. At the time, the
name of the site was “16 mm production,”
which was later changed to Scene 360º,
thus defining the Editing Room section,
the reason behind the entire site. “360º”
represents a rotation, as in 360 degrees.
Film, art, music, and literature are analyzed
in-depth from unfamiliar characteristics
to similarities, inspirations, or just coincidences.
Unreleased version (1999)
The site's beginning was created into
a cinematic style HTML-cover-layout, combining
a poster version of "Gone with the Wind."
It contained a film strip, and in this example
it is missing the actual sections lettering
on the white-bottom-left-hand space, which
would form the menu links. The site's first
name was "16mm Production," which
was later changed to "Scene 360º."
Unreleased version (1999)
An unpublished version of a site teaser,
included each section's description, i.e.
"Art Direction," "Director's
Chair," and "Editing Room. Also
included was a small portion of a film
review, "The Fly" (1986). It
was uploaded for testing in Geocities,
to be later added into a real domain name.
However, some time after, the site's name
was considered to be too long for its
purpose, and out of a "la minute"
idea, Adriana de Barros found a suitable
name, "Scene 360º." The
name defines the "Editing Room"
section, the reason behind the entire
site. "360º" represents a rotation, as
in 360 degrees. The level of coincidence
in regard of the name "Scene 360"
adapting to the actual online-design-
"scene"/design-community is
quite interesting, since the idea of the
title was based on the perspective as
mentioned above (i.e. of rotation), of
"analysis," related with dissecting
a film scene, or taking a 360 degree turn
into analyzing film, art, literature,
and music.
The Opening Cover (Nov. 2000)
This is the splash page cover published
on scene360.com, for the launch opening.
The date was scheduled for December, 2000,
and it was opened on that day. The cover
consists of the site's initial lettering
of Scene 360º in verdana font, with
a very clean and simple visual attachment.
First Design Layout (Dec. 2000)
The first design layout of Scene 360,
and also the first time the project was
ever officially launched online. It began
as solo project of Adriana de Barros, and
several months later became a team effort
with the participation of a NY film major
Harold Martinez.
During this year, Scene 360 conducted many
Web design interviews with designers from
around the world, and with much development
into filmmaker reviews.
In this version, a news column did not exist
on the front page as the current layouts
provide. We had a small text placement in
the HTML page upleft top, under "What's
This?" which permitted a blurb
of what the issue contained.
The main inspiration for the design layout
was influenced on print magazines, 50's
style publications, pop culture films and
literature.
Second Design Layout (July 2001)
After several months with the past
layout, the site needed to keep more consistent
and organized. Some of the changes include
the following: adding a scrollable news
column, standardizing the text-line format
for the description of each review on
the front pages (keeping the layout within
the same size, and not allowing the text
to dominate the look of the layout), new
columns were included on "Extra Goodies,"
color themes began to incorporate the
site's style through time (i.e. each issue
would contain a color theme for differential
change of imagery), etc.
Scene 360 would evolve much after this
relaunch, with the formation of a larger
editorial team.
Third Design Layout (Aug. 2002)
The current layout was launched August
28th, 2002. It being a bigger modification
in terms of design. We studied the site
to keeping what worked well in the past,
taking out what didn't, and basically improving
to a better visual of Scene 360. Some of
the changes consisted of: the news column
had been scrollable, and before this relaunch
we had conducted a real time/dynamic programming
in CGI (by our programmer Lech Deregowski),
which allowed us to include a small group
of team news authors, and also a reliable
source of providing news for both MAC and
PC users. Dynamic programming would be implemented
in submission and contact forms, to make
it easier and quicker access for our viewers.
The full issue thumbnails and brief descriptions
would remain all on the right side of
the screen; the modification was to the
column features ("Extra Goodies")
which use to be positioned on the left
side under the news column now
it was added to the right side of the page
with the rest of the main issue features
(concentrating the issue in one place like
a magazine's index). In every redesign trying
to standardize the general "look and
feel" to a consistent form. The top
main cover would rotate to 10 different
covers (linked to issue features) which
reloads every time the viewer checks in.
Additional Note: The use
of the Scene 360 color layout tones of grey,
black, red, and white would convert slightly
more into the use of grey under content-placement
instead of full white background, as we
continued using the remaining colors of
black and red (headers), and white (background).
But a large change from the past versions.
The use of a very light grey would become
less harsh on the eyes for reading, and
also subtle/neutral for the issue's main
thumbnail contrast in full colors (such
as the section and column image thumbnails).
In addition, the whole site was edited inside
out, all reviews and articles to keeping
the database consistent, plus many months
of cleaning all pages of code to making
the site quicker in loading time.
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